About us
Your Clothes Are Outdated. We're Here to Fix That.
Let's be honest. The shirt on your back was designed for a world that no longer exists.
For decades, the apparel industry has been running in place, giving us the same materials, the same limitations, and the same compromises. At Clotechnow, we say: Enough.
We believe your wardrobe should be an asset, not an afterthought. It should be a piece of personal technology that works for you. That’s why we started Clotechnow back in 2018—to challenge the status quo and build the clothes we always wished we had.
We are not a fashion company. We are an innovation lab that expresses its ideas through apparel.
- We obsess over the "what if." What if your jacket could regulate its own temperature? What if your pants were stain-proof? What if your shirt never needed ironing?
- We build for utility. Our aesthetic is clean and timeless because the real beauty is in the performance.
- We are relentlessly practical. Every feature we add, every fabric we choose, serves a purpose: to make your day easier, more comfortable, and more efficient.
You demand the best from your phone, your car, and your tools. It's time to demand the same from your clothes.
Welcome to the upgrade. Welcome to Clotechnow.